News in the daily paper or high-quality illustrations in an art publication. Although the customers vary, colour matters every time. The Finnish Printing Ink Association represents companies in the printing ink industry, and its work includes issues of trade politics.

The industry’s European cooperation forum is Cepe, the European association of colour manufacturers.  The Finnish Printing Ink Association participates in worldwide cooperation through the International Paint and Printing Ink Council, IPPIC. It also engages in regular cooperation within the Nordic countries. The Finnish Printing Ink Association is a member of the Chemical Industry Federation of Finland.